Xunta and the Galicia Wine Routes present a promotion campaign and a marketing platform to promote wine tourism

The first vice president of the Xunta, Alfonso Rueda, and the Regional Minister for Rural Affairs, José González, attended the presentation of both initiatives included in the agreement with the Associations of the Wine Routes, endowed with 230,000 euros. The first vice-president of the Xunta influenced the capacity of wine tourism to seasonally adjust the sector and its differentiating value with respect to the tourist offer of other areas

The first vice president of the Xunta, Alfonso Rueda, and the Regional Minister of the Rural Environment, José González, attended the presentation at the Cidade da Cultura of the campaign to promote wine tourism in proximity tourism with which to publicize tourist experiences linked to the Galician Wine Routes (Monterrei, Rías Baixas, Ribeira Sacra, Ribeiro and Valdeorras).

At the event, which was also attended by the Director of Tourism for Galicia, Nava Castro, a marketing platform was also presented from which reservations will be offered online to participate in these experiences.

The Xunta allocates 134,000 euros to this promotional campaign and around 25,000 euros to launch the marketing platform. Both initiatives are part of the agreement between the Galician Government and the Associations of the Wine Routes, endowed with 230,000 euros, and which in turn is part of the Galicia Safe Destination program of the Reactivation Plan for the cultural and artistic sectors.

Through this agreement, the Xunta also supports the Wine Routes in the application of prevention measures and the necessary protocols to deal with covid-19.

The first vice-president of the Xunta stressed that wine tourism is a key element in the seasonal adjustment of Galician tourism with personalized experiences that allow discovering the Galician interior under the umbrella brand Enoturismo Galicia, protected by the regional Administration.

In addition, he pointed out that it is one of the tourism products that helps to differentiate the offer of our community and promote Galicia as a reliable and quality destination, under the Galicia Safe Destination program, to which the Xunta allocates 8 million euros and which is included in the Reactivation Plan for the sector, which has an investment of 58 million euros.

Along these lines, he stressed that the image of a safe destination helped the community to resist the summer season better than other communities and that proposals such as wine tourism will help continue on that good path in the coming months.

For his part, the Regional Minister for the Rural Environment, José González, stressed that “wine is the main dynamic element in the territories that make up our designations of origin.” He recalled, in this sense, that this sector covers some 9,000 hectares of surface, with more than 15,000 winegrowers, 400 wineries and a production that exceeds 60 million kilos of grapes per year.

Likewise, the councilor highlighted the quality of Galician wines, which makes them, he said, “great ambassadors” of our land and which generates synergies with other areas, such as tourism. In this sense, he pointed out that wine tourism allows promoting initiatives such as wine routes “in a unique symbiosis between both sectors.” It is about, he remarked, about promoting and taking advantage of “Galicia’s rich natural, cultural and landscape heritage” by linking all that wealth with the world of wine in territories such as denominations of origin in which viticulture plays a leading role.